Brand Building vs. Brand Destruction

As brand owners, we put so much time, effort, money, and trust into every single piece we create. That’s why what happened over the past two months has been extremely disappointing. I’ve been trying to reach them and get clear answers, but all I got were delayed responses, changing promises, and no real resolution. I tried to handle everything privately first, but unfortunately there were no clear solutions, only more waiting and more time being wasted. I believe it’s now important to share my e

Colin the Caterpillar would always be our first choice 🩵 #GeorgeRussell #Mercedes #F1

Pizza Hut is officially being sold — and it's a $2.7 billion split 🍕 Yum Brands, which also owns KFC and Taco Bell, is offloading the 68-year-old pizza chain after years of struggling to keep up with the competition. Private equity firm LongRange Capital is picking up the global business for $1.5 billion — while Yum China is separately buying the Mainland China locations for $1.2 billion. And the numbers tell the whole story: last year Yum Brands' global sales rose 5%, but Pizza Hut's sales act

Why nobody will buy a Jaguar now… 😳 When I ran my agency Fluid I focused on deals for well perceived companies, because once people stop seeing you as the premium choice you never win that back. A brand is really about what you refuse to do, and Jaguar forgot that the day they let their dream car become a Waymo. #simonsquibb #entrepreneur #business