Old Spice: The Man Your Man Could Smell Like • Ads of the World™ | Part of The Clio Network
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Old Spice: The Man Your Man Can Smell Like • Ads of the World™ | Part of The Clio Network
Old Spice: The Man Your Man Can Smell Like • Ads of the World™ | P…
Apr 22, 2022
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Remember Old Spice’s “The Man Your Man Could Smell Like”? In this Ad-venturous ep, Avery highlights how @OldSpice strategically launched their 2010 rebrand online - to reach their ideal millennial audience where they were. Using Old Spice’s comeback as the case study, we look at how a 70-year-old brand became category leader by rethinking who they were talking to and how they showed up. 📈🚀 Catch the ep here: https://open.spotify.com/episode/03G3IVBABFzeTOVfY1mpTG?si=2emTgyORRD2r9kvdHHr1RA | DT
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