While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa

Getting the Nationwide jingle just right takes time and a little patience. Watch the Jingle Sessions videos now youtube.com/nationwide | Nationwide

Leslie Odom Jr. is back with his new take on the Nationwide Jingle. Listen now. | Nationwide