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Chinese social commerce startup Pinduoduo is one of the world's fastest-growing internet startups. In just under five years, the startup hit US$100 billion in market capitalization — a milestone that took Amazon 15 years to reach. Pinduoduo also popularized the customer-to-manufacturer (C2M) business model, which cuts out intermediaries and connects manufacturers directly with consumers. But can this model, which works well in its native China, be replicated in Southeast Asia? 🔒 Read more here:
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