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Nobody took influencer marketing seriously. She did. @daymanagement founder Gen Day saw the shift in media before anyone else and built a talent agency around it. Eleven years on, she's running over 100 campaigns a month. At that pace, a notepad was never going to keep up. Her accountant introduced her to Xero in year one — and the rest is history. Hitting revenue targets is great. Watching the people you believe in land a cookbook, a billboard, a career they dreamed of? That's the real measure
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📣 Follow for more creator tips! You’re a new content creator, and you just signed with an influencer talent management agency. You’ve totally made it right? Actually, getting signed is not the flex you think it is. In fact, it’s possible that you just made the worst mistake of your entire career. Today, we’re sharing what nobody tells you about influencer managers. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by @topflightfamily. Every Thursday, w
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All names and accounts mentioned in this video are used only as part of a public case study and strategic analysis, with full respect to everyone mentioned. This is not a comparison between creators. It is an example of how strategic thinking and the right use of social media features can take influencer marketing decisions to a completely different level. From one simple Instagram feature, we were able to identify: • Market positioning • Audience overlap • Shared communities • Competitor mappin
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