Nationwide Super Bowl Commercial 2015: Childhood Deaths
justjared.com
Nationwide Super Bowl Commercial 2015: Childhood Deaths
This commercial took a morbid turn that we did not expect at all - Nationwide Insurance went for the shock value with its ad during the 2015 Super Bowl. The clip…
Feb 2, 2015
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While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa
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While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents. The 30-second spot featured a young boy listing life milestones he'd never experience including riding a bike, traveling, his first kiss, before revealing he died in an accident. The ad sparked immediate backlash among 114 million viewers, with critics calling it manipulative and far too dark for the festive occa
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