Lecture 1: An Introduction to Consumer Behavior [Consumer Behavior: Buying, Having and Being]
30:52
YouTubeFacilitator Farhan
Lecture 1: An Introduction to Consumer Behavior [Consumer Behavior: Buying, Having and Being]
"Introduction to Consumer Behavior | Chapter 1 Overview" In this video, Dr. Farhan Sarwar introduces the fascinating world of consumer behavior, providing an engaging overview of Chapter 1 from the course. The video explores the dynamics of consumer behavior, focusing on why understanding consumers is crucial for effective marketing strategies ...
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