Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including Ford, Wendy’s and Aflac. The work is part of an effort to break through with a wide audience, said Gerri Tunnell, chief marketing officer at Dell. By evoking ads of recogni
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Alienware has launched a series of ads that, at first, might have consumers wondering if they’re watching a commercial at all—and for what brand. The campaign from VML, titled “Parallel Realities,” imagines Alienware as a portal to other worlds inside video games. Each spot opens seemingly as an ad for other brands, including Ford, Wendy’s and Aflac. The work is part of an effort to break through with a wide audience, said Gerri Tunnell, chief marketing officer at Dell. By evoking ads of recogni
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From study sessions to gaming sessions, the Alienware 15 is ready for both. 🎒🎮 Power through assignments by day and your favorite games by night with performance built to keep up. Students can unlock exclusive savings. Link in bio.
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Day 1 of the #StreamerGames delivered. One Alienware Arena member stepped up to challenge @Ludwig in archery for a chance to win flagship #Alienware gear. Tomorrow, we do it again. Sign up for Alienware Arena, hold up your exclusive Alienware x Mogul Moves fan in the crowd, and you could be the next challenger selected to go head-to-head with Ludwig in bull riding on Day 2. With an Alienware 16 AREA-51 Gaming Laptop or an Alienware 39
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