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ForbesStrategy&, part of the PwC network
A New Era For Pharmaceuticals: New Commercial Models
Videoby Rick Edmunds, Rolf Fricker, and Stephan Danner The pharmaceutical industry is undergoing a commercial evolution. Traditional sales and marketing tactics — such as the classic in-person sales rep model — have declined, straining under the pressure of rising costs, new regulations, increasing provider consolidation, changing operating ...
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