Digital Marketing News: Marketing Technology
Reach an audience of more than 2.3 million active marketing professionals. Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around …
45% of customers use and trust AI tools to find brand information
1 day ago · The vast majority (94%) of customers look for brand information on websites other than Google, Bing, Facebook, and Apple, and among Gen Z, 71% choose Instagram and 66% …
News - Marketing Tech News
Finding success in the new programmatic era. The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, …
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, …
EU vs Temu: Digital tactics under fire - marketingtechnews.net
Nov 6, 2024 · The EU-Temu standoff intensifies as the European Commission launches a formal probe into the e-commerce platform’s marketing practices and user engagement tactics. The …
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative …
Digital marketing skills show positive growth but sector demands ...
Oct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), …
Data Archives - Marketing Tech News
Sep 26, 2024 · Hey marketers, we get it—2024 has been a really hard year. You're juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI …
Marketing Archives - Marketing Tech News
Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in …