Buetikofer was also one of the creative minds behind the brand's "Famous Meals" campaign, which saw celebrities like Travis Scott, J Balvin, and BTS partner with the brand for a signature meal.

4 days ago · Looking ahead, I’m excited to announce that Alyssa Buetikofer, Chief Marketing Officer of McDonald’s Canada, will return to the US business and step into the role of Senior Vice President, Chief Marketing and Customer Experience Officer of McDonald’s USA on February 15.

13 hours ago · Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run. But his successor, Alyssa ...

1 day ago · McDonald's USA has announced the appointment of Alyssa Buetikofer to the role of senior vice-president and chief marketing officer.

2 days ago · Alyssa Buetikofer, who heads marketing for McDonald’s Canada, will become chief marketing and customer experience officer for the Chicago-based chain’s U.S. business on Feb. 15.

3 days ago · McDonald’s chief marketer steps down, company veteran steps into role Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S. business on Feb. 15.

2 days ago · McDonald’s names Alyssa Buetikofer, who has been CMO of McDonald’s Canada since 2021, SVP, chief marketing and customer experience officer for McDonald’s USA, effective Feb. 15.

Alyssa joined McDonald’s Restaurants of Canada as Chief Marketing Officer in 2021. She was promoted to the Canadian Executive Team after ten years with the brand’s global head office in Chicago.

McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan steps down after three years.

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