Jan 8, 2025 · Today, the pace of change demands even more, which is why we're excited to unveil the TikTok What's Next Report 2025, our fifth annual trend forecast, designed to equip marketers with …

Aug 13, 2025 · This article explores TikTok’s evolution into a discovery engine, the behavioral patterns driving Gen Z’s engagement, and the top 2025 trends shaping what—and how—brands should market.

Dec 12, 2025 · Influencer marketing Gen Z strategies that sparked a 58% performance spike. Discover what drove the surge and how to replicate it for your brand.

Aug 15, 2025 · Gen Z didn’t inherit trust in institutions—they built their own, creator by creator. That shift shows up everywhere: identity treated like a brand, purchase research happening in video, and …

Jan 24, 2025 · TikTok influencers are reshaping how brands connect with Gen Z in 2025. Their ability to foster trust and engage niche communities makes them essential for staying relevant.

Research Methodology This report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third party commissioned research studies utilizing mixed …

4 days ago · Newsreel bets Gen Z will trade TikTok’s algorithm for curated news with quizzes and streaks By Dak Dillon • December 17, 2025 Journalism Online and Digital Production Social Media

Aug 18, 2025 · Explore actionable TikTok marketing strategies 2025—from AI tools to live shopping and authentic storytelling—to connect with Gen-Z and spark viral growth.

Sep 11, 2025 · To succeed in marketing to Gen Z on TikTok: Focus on raw, real, and relatable content. Stay trend-aware and flexible; jump on trends quickly. Collaborate with micro-influencers who …

Oct 1, 2025 · Learn how to create authentic campaigns that capture attention and drive business growth. Gen Z is shaping the way brands approach social media in the future. They are early adopters of …