Digital asset management (DAM) is a process for storing, organizing, managing, retrieving and distributing digital files. A DAM solution is a software and systems solution that provides a systematic …

Jan 30, 2026 · Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

Jun 19, 2024 · Digital asset management platforms (DAM) are marketing software that organizations use to organize, share, and manage digital assets.

By creating a digital twin of a physical asset, you can tell a story that answers what-if questions, and present the insights, in an intuitive way.

Dec 14, 2023 · A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.

The interest in digital assets from both private and public sectors is a display of confidence that government and industry leaders have interest in the emerging asset class.

Oct 24, 2024 · Acquia announced AI-powered enhancements to its digital asset management solution Acquia DAM. These features include Acquia Video Creator, a drag-and-drop tool for creating …

Find out how blockchain is playing a key role in digital assets and financial services, and the technology behind non-fungible tokens (NFTs).

Jan 5, 2024 · Digital asset management, as a process, will remain near the core of the martech stack. Digital content should be viewed as the connection between people, process and technology.