Customize your own luxury car to fit your needs. Build and price a luxury sedan, SUV, convertible, and more with BMW's car customizer.

Customize a 2026 BMW 8 Series Coupe to fit your needs. Build and price based on engine type, performance features, packages and custom design.

Explore models, build your own, find financing and leasing offers, and browse local inventory from a nearby BMW Center. Experience the performance, luxury, and innovation of the Ultimate Driving …

Online Shopping Tools Shop BMW Parts & Accessories Shop New Inventory Shop Pre-Owned Inventory Build Your Own Shop Online Lease & Financing Offers Estimate Payment Request a Test …

Reward yourself with your bespoke BMW. Start the conversation with your local BMW Center today and get ready to transform your vision into reality. Explore our lineup of innovative vehicles and choose …

A sporty and professional interior. The M3 sedan's racing heritage is apparent throughout the interior. Explore a variety of comfortable and supportive interior options, or take the next step to building your …

Drivers looking to stand out can also choose from more than 165 custom colors with BMW Individual, a unique division of BMW M that focuses on creating bespoke BMW vehicles.

Sporty attitude, coupe styling, dynamic driving – the BMW 4 Series has it all. Explore the Coupe, Gran Coupe, Convertible, and M4 Coupe and M4 Convertible.

Define your drive with custom paint for your BMW 2 Series Coupe M. Explore a variety of colors to see what fits your personality, or take the next step to building your own.

Feel embraced by design. The 3 Series sedan offers interior design that melds form and function. Explore a variety of comfortable and supportive interior options, or take the next step to building your …