CBS Sports and Paramount+ have doubled down on the Concacaf Champions Cup, adding Spanish-language rights to an earlier English-language swoop. The group announced today (Thursday) that it will ...

Beiersdorf has put its Nivea Sun brand at the centre of a five-year deal with the Tour de France in a departure from its customary focus on sponsorship deals in football.

Russian broadcaster Match TV has renewed its rights to the Russian Cup until 2029-30 and will air at least 75 matches per season on its free-to-air channel.

Hexagon World Series will stage new events in North America, Scandinavia and Abu Dhabi after its initial launch was pushed back.

The McLaren Racing team has bolstered its sponsorship portfolio by adding global biopharmaceutical firm AbbVie and expanding its agreement with Australian payments group Airwallex.

Independent Talent Group has hired experienced commercial sports executive Dan Chard to a leading position, as the media and film talent representation business looks to build up a sports ...

Nike has signed its first IPL sponsorship deal in 19 years after becoming kit supplier to Mumbai Indians from the 2027 season.