The Boston-based agency is supporting Asics with creator relations, media outreach and product seeding. by Julia Walker ...

Ultimately, she said Reddit has provided brands with an avenue to bring new science and data, not just promotion, to ...

After three decades, McDonald’s ends FIFA World Cup sponsorship amid marketing strategy reset. by Campaign Asia-Pacific ...

The Purina brand is celebrating its Salute to Service Dogs program and 100 years of advertising next month. Golin Ketchum is ...

Group's CEO outlined growth opportunities, competition and his plan to control talent turnover. by Emmy Liederman ...

A weekly roundup of app and tech news. by Julia Walker ...

Zohran for NYC senior adviser Zara Rahim and ‘Subway Takes’ filmmaker Anthony DiMieri discussed their social media strategies during Advertising Week New York on Wednesday.

Omnicom PR reports Q3 revenue of $678.3 million. From PR Week ...

The art of the ask: 9 top PR pros on their go-to prompts Communications leaders share how they craft, refine and iterate AI prompts to sharpen strategic decision-making and uncover blind spots.

Key findings from The Grossman Group’s Communications Modernization Index, a survey of 50 comms heads at companies including ...