Turn Press Releases into a modern Answer Engine strategy. How to use AEO and press releases to get AI to favorably feature your brand. Free webinar.

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The popularity of communicating virtually—whether via email, instant messaging, LinkedIn, Twitter, or other social media channels—has had a significant impact on the speed at which information can be ...

National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

When we began building Netflix in 1997, most people thought we were nuts. DVD players had just started selling in the US in March, and by October we started executing our billion-dollar business plan ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

What's the most overused work in technical marketing? Would you guess "collaboration"? "proven"? "open"? "scalable"? Nope. In my view, "solution" is the most overused word in technology product ...

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...