The Digital Entrepreneurship course examines methodologies and strategies to launch new businesses, products, and services. Students will learn how to research business ideas, design a business model, ...

The Audience Metrics course examines how companies in the entertainment industry use key measurements and data sources to make business decisions. Students will assess how audience data is used for ...

In the Project and Portfolio I: Game Business and Esports course, students will create audio and visual media to be used to connect consumers with a particular brand in a gaming community. Students ...

The Event Management course examines the business of event management, which has developed into a vital marketing tool for a variety of organizations. Students will examine what is involved in ...