This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

Ganga Fashions has launched its ‘Dil Se Sherni’ (Tigress from the heart) campaign as a tribute to the unwavering spirit of acid attack survivors. This initiative features the stories of several ...

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

The creator economy, a rapidly evolving space in the digital marketing ecosystem, has witnessed yet another milestone. MAD Group, the parent company of the influencer marketing agency MAD Influence, ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

As ibis, the hotel brand from French hospitality chain Accor, celebrates its 50th anniversary, the company is pushing boundaries in India, aiming to solidify its presence in the competitive midscale ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.