Global agency network to integrate creative, media, and client services under a unified Media++ strategy.

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

Articles written by Kruti Berawala ...

DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...

Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...

Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...

Does your brand focus on consumer education? The brands that teach today will be the ones that lead tomorrow, says Stratedgy's co-founder.

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

While negative reviews are inevitable in business, they offer insights into what improvements are needed, notes HAWK Gozoop ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a Global Gen Z study ...