the-ethos4d
Stella McCartney Debuts the First Scalable Luxury Bag Made from Fungi: ‘It’s the Future’
Fungi-based textile startup Hydefy makes its debut through a vegan fungi leather bag with Stella McCartney, bringing biotech-driven materials into luxury’s commercial conversation. Fungi-derived ...
the-ethos4d
Vintage Maximalism Is the Mood of the Moment, From Interiors to Runways
Vintage maximalism is rewriting the rules of interiors, fashion, and identity in 2025 with its layered look of clashing patterns, antique treasures, and emotional design. At a turn-of-the-century ...
the-ethos5d
What Will We Do Without Matcha?
Loved by celebrities and health-conscious consumers, matcha is now in short supply. Here’s what that means for your daily ritual. Once a quiet staple of Japanese tea ceremonies, matcha has become a ...
the-ethos8d
How the Archive Drop Became Resale’s Crown Jewel
Magda Butrym, Jean Paul Gaultier, and Stella McCartney are among the designers leading a surge in archive collections, tapping secondhand platforms to bring rare past-season pieces to new audiences ...
the-ethos9d
Plant-Based Pâtisserie Finds Its Edge
From Michelin-starred kitchens to boutique bakeries, pastry chefs are leaving butter behind in favor of refined, luxurious plant-based creations. On a quiet stretch of Madison Avenue, a line forms ...
the-ethos11d
The Ordinary’s Egg Campaign Scrambles More Than Price Norms
Skincare brand The Ordinary collaborated with MSCHF to sell a dozen eggs at $3.37 in NYC amid soaring prices due to a bird flu outbreak, sparking both praise and criticism. In a city where securing a ...
the-ethos12d
To Really Feel Marrakech, Step Inside the El Fenn
Every detail feels like a secret kept just for you at El Fenn, the legendary Marrakech riad where centuries-old design, contemporary art, and quiet beauty converge. It didn’t announce itself with ...
the-ethos17d
Forget Secondhand, Pickle’s $12 Million Raise for Peer-to-Peer Clothing Rentals Is Fashion’s Future
Peer-to-peer fashion rental platforms like Pickle are reshaping the industry, offering a sustainable, inventory-free alternative to traditional rental services. With a $12 million Series A funding ...
the-ethos17d
Online Resale to Double to $40 Billion By 2029: Report
AI, tariffs, and social commerce are driving the $367 billion secondhand market, according to ThredUp’s 2025 Resale Report. For decades, vintage Chanel jackets and perfectly worn-in Levi’s 501s were ...
the-ethos18d
Forever 21’s Bankruptcy Won’t Kill Fast Fashion, and It Might Just Make It Stronger
Forever 21’s demise isn’t a cautionary tale about one brand’s missteps. It’s a glimpse into the fragility of an industry built on overproduction, exploitation, and disposability. Once the undisputed ...
the-ethos19d
Brad Pitt’s Beau Domaine Skincare Brand Says Aging Is an Art, Not a Flaw: ‘Time Should Enhance Beauty’
Brad Pitt’s Beau Domaine, takes luxury skincare to the next level with vineyard-sourced antioxidants and a commitment to sustainability. Or, perhaps, you associate Pitt with philanthropic efforts such ...