According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Post-CCI raids on ad agencies, brands are now questioning the true cost of media versus agency markups, reigniting debates on transparency and ad fraud ...

As per EY, to stay competitive, broadcasters need to diversify their offerings and reorient their organisations toward audience segmentation. “Broadcasters will need to build first-party consumer data ...

Mumbai: Middle-East based, Camb.AI has named Anupam Sengupta as the Business Head for India and SEA Region. As a tech company ...

The occasion inspires brand campaigns featuring pranks, offers and fake product launches to grab people’s attention ...

The partnership aims to drive Bindu’s growth by enhancing its digital presence focusing on content-driven brand awareness and expanding its market reach ...

Rajasthan’s key business figures and industry pioneers were honoured in presence of Suresh Singh Rawat, Minister of Water ...

Jaiswal joined Eldeco Group in February 2021 as Group COO. Before joining Eldeco Group, he was the CEO at Tribeca, leading ...

With market share of 95%, the brand claims this will be the right collaboration in helping their sugar substitute appeal to ...

Electronic retail chain collaborates with South Indian actor in a bid to appeal to Telugu-speaking states with their latest digital campaign ...

As part of the partnership with My FM, Gujarat Titans will facilitate a series of activities, and on-air campaigns, designed ...

The probe team will study the existing ecosystem that enables online betting and recommend necessary reforms to curb the ...