Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Selena Gomez celebrated the launch of Rare Beauty's first perfume in Los Angeles wearing an ivory halter fringe dress from ...

As much as I love the idea of smelling like a sexy cupcake, the truth is that most gourmand scents aren’t really my cup of ...

The best celebrity beauty brands, according to experts and PEOPLE editors, include Rare Beauty, Fenty Beauty, Rhode, and more ...

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Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line, but now it’s diving in head-first ...

Thoughtful design, global ingredients, and a versatile gourmand profile make Rare Eau de Parfum stand out in a crowded ...

A new perfume launch from Rare Beauty stands out with a sleek, ergonomically designed bottle and a memorable blend of caramel, pistachio and pink pepper ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers ...

Singer and actor Selena Gomez's brand Rare Beauty has just debuted its first ever perfume, and it's already getting high ...