The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Much of the backlash stemmed from Poppi’s focus solely on mega influencers, rather than incorporating a diverse mix of ...

Before the ad aired, Poppi sent giant, pink soda vending machines to 32 influencers. To name a few, the list included Shane, ...

Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...

Poppi drinks were founded by Allison Ellsworth in 2015, and they're non-GMO certified and safe to consume during pregnancy.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

THE parents of a 12-year-old girl who died from an “aggressive” tumour said her diagnosis was a “bolt from the blue” after ...

After Duolingo killed its green owl mascot with a Tesla Cybertruck, some corporate social media teams had to take up the chaos marketing mantle. The better-for-you beverage brands are at it again ...

The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.