Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer the Prius Prime, it’s now the self-explanatory Prius Plug-in Hybrid.

The RAV4 PHEV offers the same 42 electric miles as last year's model, only it no longer wears the Prime badge.

Toyota is making a significant change to its naming convention for its plug-in hybrid vehicles. As of Thursday, the Japanese automaker announced that the “Prime” branding, previously used for the plug-in hybrid versions of its RAV4 and Prius models,

T he Prius Prime and RAV4 Prime are no more—well, at least, their names are no more. If you're looking for a plug-in hybrid Toyota, however, your search just got easier, because

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says the ’25 RAV4 Plug-In Hybrid models are scheduled to arrive at dealerships in limited quantities before the end of the year.

For 2025, Toyota has decided to bestow its plug-in-hybrid models with a simpler naming scheme to make the different choices clearer to customers.

Toyota continues to evolve its popular Prius line, unveiling the 2025 Prius Plug-In Hybrid, previously known as the Prius Prime.

RAV4 Prime’s position and powertrain technology more clear, Toyota is rechristening its plug-in hybrid SUV as, simply, the RAV4 Plug-in Hybrid.

From now on, Toyota will just call them plug-in hybrids. As it should be. "Prime" is dead. Toyota announced on Thursday that its naming scheme for plug-in hybrid trims of the RAV4 and Prius has been dropped.