Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
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Food Dive11h
Spindrift splashes into soda to capitalize on the better-for-you craze
The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.
Coca-Cola Just Launched a Prebiotic Soda. Here’s What RDs Say These Drinks Can—and Can’t—Do for Your Gut
Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...
Inc5d
Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt With a Low-Rent Pop-Up Event
Poppi declined to comment ... we are focused on revolutionizing soda for the next generation.” Olipop also declined to comment further, previously telling Inc. “[W]e’ll let the consumers ...
OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
Business Insider6d
The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
Competitor Olipop, for instance, commented on TikTok that the machines cost $25,000 — a figure Poppi said had been inflated by 60%. But even the appearance of extravagance can turn off consumers ...
The Hill3d
Prebiotic sodas: What are they, and why are they everywhere?
NEW YORK, NEW YORK – OCTOBER 19: A view of Olipop during the Food Network New ... GEORGIA – OCTOBER 28: poppi beverages are served during the 27th SCAD Savannah Film Festival on October ...
Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...