Astronomer’s comeback after the inglorious exit of its former CEO Andy Byron is a case study for crisis management ...

Gwyneth Paltrow couldn’t pass up a quick payday to shame the cheating Coldplay kiss-cam couple by shooting a promo for the ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. Ms.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Chris Martin has been a busy rock star lately, burning up calories jumping around the stage and calling out people on the Kiss Cam.

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Oscar winner Gwyneth Paltrow stars in Astronomer's new ad campaign, humorously addressing the tech company's recent CEO ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

In an effort to change the conversation following its CEO getting caught at a Coldplay concert with the head of HR, Astronomer hired actress Gwyneth Paltrow to make an ad. Was it a successful PR move?