considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with USTA/U.S. Open, the Masters, Wimbledon and a recent agreement with the Ferrari F1 team.

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

Greg Maffei will step down as chief executive of Formula One owner Liberty Media at the end of the year.

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

Announcing the new deal in an official statement on their website, Ferrari promised that it would propel the team into a 'new dimension' when it comes to fan engagement and digital, with Lewis ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

A federal judge set to rule on injunction in NASCAR charter case as championship weekend arrives; TKO Group's Mark Shapiro on potential for Netflix to bid on UFC; the St. Louis Cardinals stick with ...

Eddie Jordan believes there’s “not a chance” that beleaguered Red Bull driver Sergio Perez remains with the team next season.

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

IBM (NYSE: IBM) released a new report called AI in Action that highlights artificial intelligence strategies of businesses ...

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.