According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

When we create our advertising campaign we need to begin by deciding who it is we are actually going to target with our ads.

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

A new study warns that ultra-processed foods increase inflammation and the risk of chronic diseases, regardless of body ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

The Vomela Companies has strengthened its national footprint with the acquisition of PFL, a direct mail automation and ...

Patrice Runner was convicted in 2023 for a 20-year mailing fraud scheme that swindled elderly victims with promises of psychic powers and good fortune.

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...