boss has won with boss one and David Beckham
The visuals portray Beckham arriving in style—a sports car, a New York City penthouse, and the iconic drumbeat of ‘In the Air Tonight,’ bringing together luxury, masculinity, and the unmistakable New York City energy. To be succinct, the dream of any man at the peak of his life coming home to his bachelor pad.
“I'm Back in the Game!” David Beckham on His Boss One Bodywear Campaign
The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.
EXCLUSIVE: David Beckham to Strip Down for Boss One Underwear Campaign
David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.
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David Beckham's awkward dad moment with daughter Harper caught on cameraDavid Beckham shined at the Boss brand event with almost his entire family, and they were clearly in great spirits. One video ...
Victoria tucked her bodysuit into a long asymmetric skirt, and she finished the look with pointy clear pumps with nude soles.
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