Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Key Takeaways More iPhones were upgraded during Apple’s fiscal first quarter than any previous period, CEO Tim Cook said on ...

Apple executives on Thursday forecast relatively strong sales growth, a sign the company will recover from a dip in iPhone ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Then, to use Visual Intelligence, simply click and hold the Camera Control button on your iPhone 16. The camera app will open ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the ...

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how ...

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...