Zheng Qinwen has made headlines yet again by advancing through three rounds of competition, defeating three American players in succession. This remarkable feat marks a personal best for the talented ...

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an entertainment brand. Nomad and Chapter X created a new brand strategy, logo, colour ...

XX-XY Athletics brand has gone beyond the political divide into the mainstream with its mission to protect women's sports and ...

It’s not every day that we see a Filipino blaze trails in the tennis scene, and Eala is doing just that in her signature ...

Regardless of whether it's toys, cars, or high-tech gadgets, many U.S. companies have outsourced what they manufacture to ...

Coco Gauff returned to Delray Beach to unveil her latest signature tennis shoe in collaboration with New Balance before she ...

Alex de Minaur has officially swapped the tennis court for the runway, starring in a high-fashion collaboration for one of ...

On Running dropped the “Running” and became On a few years ago — it’s cleaner — in a prudent play to become an open-ended ...

The 'Serve Up a Summer of Tennis' campaign is part of a broader initiative to promote the relationship between an active ...

The updated brand identity notably removed the silhouette of a female tennis player in a serving ... a bit bold and cursive than the previous logo’s letters, and there was also a subtle change ...

Tennis player Nick Kyrgios said that the time for change and for players to be heard had come after the Professional Tennis ...