An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...

Serva stone-mills wheat from Barton Springs Mill, blends it with imported Italian flours, and builds the dough with a sourdough starter gifted by friends at Pelican Bread in Point Arena, California.