While the company is not immune to consumer spending risks, given the strong AI tailwinds it is seeing, the stock looks like a buy at current levels. In addition, the company is using AI on the ...

Subscribe to TheStreet's free daily newsletter 💵💰 One thing that might stand out in some people's minds is being late to ...

Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

About a dozen of its non-coffee drinks, which include Frappuccinos, iced shaken teas and tea lattes, now cost as little as 23 yuan (S$4.10) each after an average 5 yuan discount, in a promotion ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

By putting their people first, Starbucks is making an investment that should pay off over time.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.