Starbucks plans to open 500 new stores in the Middle East and "many more thousands" in China, said Brian Niccol, the ...

Big in Japan? The New Starbucks Logo Could Assist Company’s Asian Expansion Psychological research suggests the new look was designed with an eye on China--and beyond.

As Starbucks struggles with slumping sales in China, management has been exploring ways to rejuvenate ... understand the company’s operations there. “All indications show me the competitive ...

Starbucks is creating an entirely new position to fix its China problem. For years, the U.S. coffee chain enjoyed success as Chinese consumers, optimistic about China’s economic prospects ...

Starbucks’ arrival in 1999 marked a turning point as China’s nouveau riche began to embrace coffee. The Seattle-based chain has been investing ... By 2021, there were more than 1 million ...

Starbucks China has clarified the introduction of new operational guidelines, which require a purchase for its store visits, is specific to the North American market. "In China, we are focused on ...

Starbucks is losing ground in the U.S. and facing increased competition in China. Heard on the Street editor Spencer Jakab explains what’s at stake for the company if it doesn’t succeed in China.

Starbucks is ... and expectations in China, where success can be judged by the title on one's business card," the company said in a statement. "Family forums have been held for parents of store ...

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two ...

For U.S.-based observers, the story ended there. But Luckin restored ... Luckin and Cotti’s gain is Starbucks’ loss. China has been a key growth market for the U.S. coffee chain as Chinese ...

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can ...

Luckin Coffee is already giving Starbucks a run for its money in China. Now, it’s hoping to take the fight for coffee drinkers to a new international market. The Chinese coffee giant opened two new ...