UConn wome';s basketball stat Paige Bueckers received a greeting by an emotional young fan for the Final Four in Tampa.

The last few years have seen an explosion in viewership for women’s sports. This has been great for athletes who have long ...

The UNC women's basketball players were gifted Carolina-blue, handmade scrunchies from a fan for their Sweet 16 game. They ...

Audi Crooks and Addy Brown announced over the weekend that they were returning to Iowa State women’s basketball. Here’s how ...

In January, those efforts were rewarded. For the first time in NCAA Tournament history and at a pivotal point in college ...

The NCAA could have sold the women’s tournament on its own last year, for far more than its current $65 million valuation.

While UCLA, South Carolina, Texas and UConn get ready to battle for a national championship, thousands of fans are expected ...

Multiple women stand at the helm of Michigan's student sections, and they all have their own unique stories and backgrounds.

Local businesses prepare for influx of fans as eight top teams compete at a crowded BJCC Legacy Arena this weekend.

Millions tuned in to watch women’s basketball powerhouses UConn and South Carolina dominate in the Final Four on Friday. Many ...

But any school not at the top level still has work to do in terms of figuring out a revenue pathway, fan development ... reality of how all sports, including women's basketball, are going to ...