How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The final “Woj Bomb” of the esteemed NBA reporter Adrian Wojnarowski has now been turned into a commemorative sneaker.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

At that point in the game, the Celtics were losing, but they came back and won 113-107. Following the game, Brown told reporters that he thinks "Giannis is a child." Brown said he is instead focused ...

Nike and Jaylen Brown’s ‘childish’ spat ends in more trolling after Giannis’ historic night.

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The Cleveland Cavaliers took the court Wednesday aiming to maintain their unbeaten record in a clash against the Philadelphia ...