Ashman said that Pila prioritized being at SXSW Expo over major trade shows, like CES in Las Vegas, due to the history of brands being able to leverage a presence at SXSW to grow the company.

The festival offers a blend of innovation and artistic expression. For those attending SXSW for the first time, expect an experience featuring live music, film screenings, interactive tech ...

SXSW happens annually every March in Austin ... The publication highlighted a trade show that takes over on downtown Austin streets during the event, which ranges from “multimillion-dollar ...