The WIRED logo, for example, has been around for a while and it’s still recognizable. It makes you wonder what makes a logo ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

When you think of Apple, you probably picture that sleek bitten apple. When McDonald’s comes to mind, it’s those golden ...

Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...