Viral TikTok video captures a heartwarming moment as a young girl in a wheelchair sees herself represented in a store ad.

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

In an interview on "The Pat McAfee Show", LeBron James gave the real reason why he signed with Nike, and it isn't because of ...

Nick Parkinson, Nike’s former global senior creative director for running, is now global senior creative director for French ...

Salomon announced that Nick Parkinson has joined the company as global brand creative director. He leads all global brand and ...

Air Max Day, celebrated annually on March 26, commemorates the debut of Nike's revolutionary Air Max 1 sneaker — which dates ...

Among today’s creative highlights, U.S. Navy Recruiting Command partnered with sneaker designer John Trottier on custom Nike ...

Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and ...

Q3 2025 Earnings Call Transcript March 20, 2025 NIKE, Inc. beats earnings expectations. Reported EPS is $0.54, expectations ...

On Friday, 1,000 garment workers in South and Southeast Asia risked retaliation by going public with their faces in a ...

Beauty has released a powerful global campaign this International Women's Day to address the signs of abuse in relationships.