On Friday, 1,000 garment workers in South and Southeast Asia risked retaliation by going public with their faces in a ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Q3 2025 Earnings Call Transcript March 20, 2025 NIKE, Inc. beats earnings expectations. Reported EPS is $0.54, expectations ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

An ad campaign featuring a group of men who rejected gang life in favour of running an urban ranch in LA tops a chart of the ...

Good afternoon, everyone. Welcome to NIKE, Inc. Fiscal 2025 Third Quarter Conference Call. For those who want to reference today's press release, you'll find it at investors.NIKE.com. Leading ...

Beauty has released a powerful global campaign this International Women's Day to address the signs of abuse in relationships.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies still treat brand and performance marketing as separate efforts, often ...