In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...

Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

The Daily Targum is where you can find Rutgers University's campus news, Scarlet Knights sports coverage, features, opinions ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...