The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

The Media Rating ... up to Nielsen incorporating first-party streaming data with its traditional measurement for live events (currently only in use for NFL games on Amazon’s Prime Video, though ...

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The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases ... is an average viewing figure (a la Nielsen ratings for traditional TV) or the number ...

The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or ...

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...