Streaming leveled up again in December, according to Nielsen's monthly Gauge report, rising 9% to capture 43% of all TV ...

Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which, due to a quirk of how ...

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The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases ... is an average viewing figure (a la Nielsen ratings for traditional TV) or the number ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," ...

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured a new ...

The competition hosted and devised by Jimmy 'MrBeast' Donaldson is one of Prime Video's biggest releases of 2024, the ...