This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell’s embrace of AMD for corporate PCs — it already uses the chipmaker for consumer devices — is another blow for Intel Corp ...

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...

Dell shares increased nearly 4% on Monday after the Texas-based computer firm revealed a new lineup of artificial ...

PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...