Software firm MicroStrategy rebrands to “Strategy” and reveals a $670.8 million net loss for the fourth quarter of 2024.

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The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange as its primary brand color, aligning with Bitcoin's ...

MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on ...

and the new logo proudly displays the Bitcoin symbol, highlighting the company's BTC treasury strategy that has since been adopted by several other public-traded companies both in the U.S. and ...

Next: Access Our New, Shockingly Simple 'Alert System' The company's new logo features a stylized "B", symbolizing its position as the largest Bitcoin Treasury Company. It has also adopted orange ...

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Michael Saylor is apparently done thinking small. The founder and CEO of MicroStrategy announced Wednesday that his company would be dropping the “Micro” from its name, instead operating as Strategy.