It-girl beauty label Merit expands its “impossible to mess up” make-up line with buttery, satin lip liners that glide on with ease. Plus, our fave picks to shop.

Johansson dubbed the oft-sold-out sensation her “absolute favorite lip product for dry lips” in a press release. “Soft, warm, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Finding the perfect lip product can be overwhelming with so many options available. Let’s start with lip balms. Whether using ...

Over the years the California-based brand’s Lip Butter Balms have expanded across various flavours, and sold out on numerous ...

The core group of shades includes six colors, but r.e.m. Beauty has expanded its Glossy Balm options with three new ones. The ...

Laneige just brought back the fan-favorite peach iced tea just in time for warmer weather. The now-permanent flavor is ...

A Consultant Dermatologist, Folakemi Cole-Adeife, says licking lips often can cause dry, cracked and peeled lips, known as ...

As you’d expect with something of such cult status, budget beauty brands are beginning to launch their cost-effective ...

"Some people might think the mask overpriced, with the expensive price point purely down to that celeb endorsements, but the ...