Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

This April, we're being showered with new beauty products. Yet there are only a few that deserve a spot on your shelf. Makeup ...

Ulta Promising review: "I have tried all kinds of mascara and keep coming back to this one. It applies well, lasts all day, and you can't beat the price." —Doelle Price: $12.99 (available in two ...

This dip-powder kit, promising 'salon-perfect' results at home and has gone viral on social media attracting thousands of ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

That’s why many mascara formulas also contain nourishing ingredients like castor, almond, or jojoba oil to moisturize your lashes and promote growth. Also keep an eye out for the term “tubing.” ...

Ilia makes some of Who What Wear's beauty editors' favorite products, and this lip crayon is no exception. This creamy, no-fuss lippie comes in a bevy of spring-ready shades and is just $22 if you ...

If you want fuller-looking brows, these are the best eyebrow growth serums from brands like Grande Cosmetics, RevitaLash, The Ordinary and E.l.f.

A fast-drying nail concealer made with a blend of biotin and keratin to give you the strong, healthy-looking nails of your ...

Sure, it feels good to splurge on a fabulous foundation or gorgeous lipstick, but you don’t have to break the bank to get ...

From an eyelash serum that’s made my lashes ... to-oil-to-milk finish, it does everything I need my cleansers to do in one. Enriched with a blend of argan, grape, sunflower, avocado, jojoba ...

The combo of moisturising oils (jojoba oil, castor oil ... and I have definitely noticed a change in my eyelashes and eyebrows. The ends of my eyebrows have always been sparse, but now they ...