Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These ...

A sound marketing strategy can distinguish between being one of the 90% or one of the 10%. This article provides a roadmap for entrepreneurs to navigate these tough times and build a successful ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Wix shares how to develop a marketing team that works at peak performance and how to avoid pitfalls like misaligned goals and ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local ...

When CMOs own and define their company's marketing technology strategy, their organization achieves more ... Whether you are just starting out or you are well on your way to building your marketing ...