As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

CANNES, France--(BUSINESS WIRE)--Habu, a global innovator in data clean room software, announced joining the Amazon Web Services (AWS) Partner Network (APN) and today launched a new solution to ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

Snowflake is buying Samooha, a startup developing a “cross-cloud” data collaboration suite, the companies announced this morning — adding to the list of big tech acquisitions leading up to the holiday ...

Amazon’s launching (in preview) a privacy-preserving service that lets AWS customers deploy “lookalike” AI models trained for one-off company-company collaborations. Called Clean Rooms ML — an ...